Columnist Brian Patterson interviews New York Times and Amazon best-selling author Jay Baer on how businesses and marketers can approach negative reviews.
Because of this, I was super-pumped when I heard about his new book, “Hug Your Haters.” In short, “Hug Your Haters” goes over the mindset of a hater, how to respond to one, and oftentimes, how to win one over. Dealing with negative reviews can be an organizational struggle, and this book provides the blueprint for responding to negative reviews in a systematic, routine and helpful way.
I reached out to Jay to interview him about the book and ask some of the more tricky questions we all come across when doing reputation management. (For disclosure, I’ve never met or spoken to Jay before this interview — I’m just a fan of his work.)
How does it benefit a business to reply to negative reviews? In two ways. First, answering a customer complaint increases customer advocacy by as much as 25 percent. Second, every customer complaint gives you information necessary to improve your operations and make your business better.
Click here to read the rest of Jay Baer's interview
In the Philippines, a software-as-a-service platform was born which doesn’t only gather but also transforms their POS data into readable trends and projections, therefore helping them strategize better and grow their business and also prevent cases like theft by analyzing your POS data. Restograph also includes presentation of customer ratings and reviews from Zomato and LooLoo.
Find out here the 6 ways how your staff steals from your restaurant and how you can prevent it.
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